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We're a group of passionate tech and aquarium nerds that want to bring some of the coolest innovations from other industries into the home aquarium. We are artists, highly motivated dreamers and seasoned entrepreneurs looking to make a positive impact in the aquarium industry.

Our vision is to create technologies that deliver an extraordinary and immersive experience while challenging the status quo of aquarium keeping.  

- Felix Smart

"Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do."

— Steve Jobs, 1997